FAIRCHAIN partner FH JOANNEUM (Sustainable Food Systems research group at the Institute of Applied Production Sciences) hosted a workshop with food stakeholders of the Styrian region to prepare the launch of the future Food Innovation Incubator. The topics discussed included concerns within the Styrian fruit and vegetables sectors; offers that could address these issues and expectations from the Food Innovation Incubator. Fraunhofer Institute for Systems and Innovation Research in Karlsruhe supports the co-creative methodology.