Developing wild berry business to boost local economy and social cohesion


Current situation requiring improvements 

  • Wild berry refining industry is underdeveloped, as wholesalers prefer to export
  • Reliance on foreign labour for picking.

Main activities in FAIRCHAIN

  • Develop an ICT tool to map and help detect the location of wild berries to facilitate picking by the local population
  • Development of local berry cleaning and sorting companies and industrial regional processing companies
FAIRCHAIN creates a berry festival

FAIRCHAIN creates a berry festival

Today, the forest berry value chain is long and international. Local berry picking and processing have almost disappeared and have instead been replaced by foreign berry pickers in collaboration with large wholesalers. There is a national market for forest berries,...

Focus on European blueberries

Focus on European blueberries

Also known as European blueberries, Swedish blåbär is the most abundant berry in Sweden. They’re not the same as their North American counterparts; European blueberries are slightly smaller, have less sugar and are a deep crimson color inside. European blueberry...