Developing wild berry business to boost local economy and social cohesion
Current situation requiring improvements
- Wild berry refining industry is underdeveloped, as wholesalers prefer to export
- Reliance on foreign labour for picking.
Main activities in FAIRCHAIN
- Develop an ICT tool to map and help detect the location of wild berries to facilitate picking by the local population
- Development of local berry cleaning and sorting companies and industrial regional processing companies
Also known as European blueberries, Swedish blåbär is the most abundant berry in Sweden. They’re not the same as their North American counterparts; European blueberries are slightly smaller, have less sugar and are a deep crimson color inside. European blueberry...
By: Roger Uddstål, RISE The forest berry value chain is long and international. In Sweden, local berry picking has almost disappeared and been replaced by foreign berry pickers in collaboration with large wholesalers. There is a local market for wild forest berries,...
Participants representing the wild berry companies, public sector and universities come together to better understand the problems and opportunities of wild berry production in the north of Sweden, and set up goals for development of value chain. Visit the dedicated...