The FAIRCHAIN Food Hack was held under the theme “How can we modernize our regional use of wild forest berries in a more sustainable way?”
Students from all over the world presented innovative ideas that have the potential to shape the berry industry of the future. The participants had 1.5 days to develop their ideas and then presented their projects on the closing day of the Nordic Berry Conference. The quality of the presentations as well as the students’ commitment and professionalism was very impressive.
Congratulations to the winners, Team “Berry Bank” (Anna Pavelková, Hanna Granlund, Poke Gadpoca, Pär-Olav Haney Lindgren). “Berry Bank” aims to encourages local individuals, particularly young people, to pick wild berries in their leisure time and rewards them with either cash or supermarket vouchers. The ideas was that it benefits both the pickers, who can earn rewards while enjoying nature, and supermarkets, which receive a convenient berry supply. The project aims to boost the harvest of wild berries in Sweden, promote local resources, and enhance customer engagement for supermarkets. The idea won the competition as it was judged to have realistic potential and possible impact on the industry.