The Austrian case study was shared with the participants of the 2021 European Round Table on Sustainable Consumption and Production, which was held in Graz between 8 and 10 September 2021. During the session ‘How will we eat?’, case study leader FH JOANNEUM, represented by Hartmut Derler, gave a presentation entitled ‘Food innovation incubator as a co-creative space for the establishment of intermediate and competitive food value chains’.